Gato Verde Print Collateral
Partnered with ownership to conceptualize and execute high-impact print collateral—including brochures, business cards, and promotional posters—tailored for a boutique sailing charter.
Touchpoints
Brand
Direction
Gato Verde offers "customized boat tours, overnight whale watching, sailing instruction, or carefree skippered sailing charters that can run from 1.5 hours to seven days aboard our comfortable and efficient 42-foot long catamaran." After meeting with Captain Todd, we discussed his desire to update his print materials to achieve a cleaner, more modern look, which he had been drawn to by my work for The Chrysalis. I began by looking through Gato's website and reading its content.
From there, I delved into the world of boating, catamarans, and the nautical lifestyle for inspiration for the project. Using Gato's brand color, green, and a crisp white for the brochure and business card, I wanted a texture that paid a nod to the ocean, so I incorporated nautical topographic lines. For the display poster and flyer, I used bold, modern fonts for easy readability, with a distressed font on the main poster to symbolize the heritage of sailing.