Chrysalis Inn & Spa
My role as Marketing Designer for The Chrysalis Inn has included working on all current print and online advertising and creating updated websites.
I have always aimed for a minimal and modern design approach for The Chrysalis, incorporating natural textures and gold accents. I draw inspiration from the logo, the organic products offered in the spa, and the hotel's contemporary, minimal aesthetic. When creating the monthly spa poster displays, I base my designs on the theme of the services featured for that particular month or seasonal themes.
Marketing collateral
Guest touchpoint
Website design
After the hotel joined Hilton, the restaurant and spa teams recognized the need for separate websites because the leading Hilton site lacked detailed menus and online booking information. Created user-friendly websites for both using Adobe XD for design and WIX for hosting, making reservations and appointments easy. I manage both sites to keep them up to date.
Spa Special Displays
The Spa at The Chrysalis partnered with local business Skin Rhythm Botanicals to offer small-batch, chemical-free products in the spa's retail area. We recognized the importance of capturing the essence of these products, which are made from ethically sourced essential oils. Skin Rhythm's branding is modern and minimal. Thus, when designing the label, we aimed to merge these concepts into the final design.
Packaging
